Originally featured on
Apr 10

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4/10/2009 6:46 PM  RssIcon

LONDON — April 8, 2009 — Pilat Media, the leading provider of business management software to the media industry, today announced that it is joining forces with NDS, the leading provider of technology solutions for pay-TV, to integrate their advertising solutions to offer pay-TV operators an end-to-end addressable advertising solution.

NDS Dynamic™ is a suite of advanced advertising solutions that allows advertisers and platform operators to offer addressable, measurable, and interactive advertising. It enables TV operators to improve existing advertising sales and develop new advertising business models using accurate viewing analysis, audience addressability, and interactive advertising.

IBMS from Pilat Media is a scalable, modular, and enterprise-wide software solution for the management of content, multi-platform programming, commercial airtime and non-airtime sales, and traffic operations. It is used by content and service providers around the world to manage billions of dollars of TV advertising sales annually.

Through this agreement, Pilat Media's IBMS will be integrated with the NDS Dynamic addressable advertising system. Joint customers of Pilat Media and NDS now will be able to extend the use of IBMS to support addressable advertising on DVRs using NDS Dynamic advertising technology. The integrated solution will enable customers to model and allocate addressable inventory and to manage and optimize the sale, placement, and delivery of addressable ads to DVRs, augmenting the value of advertising campaigns without disrupting their existing operations. The initial integration work will focus on linear addressable ads.

"Both NDS and Pilat Media have extensive experience in advertising and share a number of customers," said Gideon Gilboa, advertising solutions product marketing manager for NDS. "Operators deploying IBMS can now extend it to support NDS Dynamic and deliver on the promise of advertising that is addressed at a household level, together with all the underlying business processes to book, broadcast, and bill for this type of advertising."

"While NDS Dynamic allows operators to strengthen their relationship with advertisers, agencies, and ad-funded channels, viewers also benefit by seeing advertising that is more relevant to them and more engaging than has been previously possible," said Ron Bar-Lev, EVP of product strategy for Pilat Media. "IBMS integrates these Internet-modeled capabilities into the TV operations — optimizing ad placement across multi-platform campaigns, helping operators keep the big-picture view of their advertising business performance, and offering a unified bill to advertisers."

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About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles, and other multimedia devices. More than 70 of the world's leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world's market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on more than 99 million active devices and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway®, which enables a host of advanced services for subscribers, has been deployed on 108 million devices. NDS DVR technology, centered around XTV™, leads the global industry with 17 million units deployed. (Deployment figures as of Dec. 31, 2008.)

Headquartered in the UK, NDS remains committed to investing in R&D with over 75 percent of its employees dedicated to pioneering work at development centers in China, Denmark, France, India, Israel, Korea, UK, and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See for more information.

About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, Southern Cross, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at


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