8/14/2007 2:57 PM
BILLERICA, Mass. -- Aug. 14, 2007 --
Echolab Corporation, a leading provider of professional video production switchers and broadcast tools, today announced the appointment of Harrison Chang of UBS Consulting as the company's new master distributor and consultant based in Beijing, China.
Echolab has contracted with UBS for a two-year term, which went into effect July 1, 2007. Under the terms of the agreement, UBS will be sole distributor in China of all Echolab products, including the highly anticipated Ovation MD production switcher. UBS will also provide sales and marketing support for Echolab, including translation services and trade show management. Echolab will kick off its China marketing efforts by exhibiting, together with other UBS partner manufacturers, at the BIRTV 2007 show scheduled for August 22-25 in Beijing. At the show, Echolab will demonstrate its dual-format Opera video production switcher.
"We're looking forward to introducing Echolab's state-of-the-art switcher technology to the Chinese broadcasting industry," said Chang. "As the market continues to grow and mature, broadcasting organizations' requirements are becoming more discriminating and sophisticated -- and they're demanding best-of-breed solutions such as Echolab."
As co-founder and CEO of UBS Consulting, Chang is a seasoned senior executive in China's broadcasting and video industries with expertise in business planning, sales and marketing, channel development and management, and market research. Prior to founding UBS, Mr. Chang was senior business development manager for Tektronix VPL, with strategic responsibility for forming and driving new business for Tektronix in China. Prior to Tektronix, he was professional video reseller and business alliance manager for Apple China, where he was instrumental in developing Apple's Chinese video and software business.
"The emerging Chinese market offers tremendous opportunities for Echolab, and we're committed to developing a strong presence there," said Nigel Spratling, Echolab president. "Harrison and UBS are the ideal partners to help us seize these exciting new opportunities, and we look forward to working together with UBS to help develop Echolab's business in China."
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UBS is the first consulting firm established in the broadcasting industry that is committed to assist international companies with state of art technologies to develop the China market. UBS' mission is to help and enable companies specializing in the AV and broadcasting industries to quickly and effectively enter the China market at the lowest cost and avoid strategic and operational pitfalls by providing professional, industry expertise intensive, highly effective intervention and consulting services. More details can be found on www.ubschina.com.
Echolab Corporation is a leading provider of video production switchers and tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. Built on Echolab's award-winning System on Chip technology, the dual-format Opera, SDI-format Nova, and new multi-definition Ovation MD lines of production switchers deliver the highest-quality output in analog and all digital formats, and are scalable for future expansion and operational enhancements. Echolab is online at www.echolab.com.