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Originally featured on BroadcastEngineering.com
May 5

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5/5/2009 5:25 AM  RssIcon

INDIA’S MAHUAA NEWS GOES WITH DALET FOR END-TO-END TAPELESS NEWS PRODUCTION

Dalet’s MAM solution for news production drives the 24/7 TV news operation

Singapore – May 5, 2009 – Dalet Digital Media Systems announced today that Mahuaa News, the recently launched all news TV channel in India, has begun using Dalet News Suite, the end-to-end media asset management solution tailored for news production and playout. Working with Dalet Indian business partner, Ideal Broadcasting India Pvt Ltd, the Mahuaa deployment is the first Dalet end-to-end, 24/7 news station in India. The 24/7 news channel is part of an ambitious plan by Mahuaa Media Private Limited (MMPL) to offer several highly targeted, thematic TV channel in the Bhojpuri language, one of the most popular regional languages in India. MMPL is associated with media company Century Communications Group.

“The all news operation is non-stop, very intense and fast-paced so we needed a smooth, responsive and straight-forward workflow,” says Atul Jain, Technical Manager at Mahuaa News. “Dalet News Suite provides journalists with a very natural environment where they perform all their key tasks with tools directly at hand. From an operations point of view, the Dalet integrations with other critical systems - whether Apple Final cut for craft editing or the CG and playout systems – are transparent. This was very important as we want our news staff to concentrate on news content, confident that the technical details would be executed properly.”

Forty Dalet equipped workstations are used for various elements of news production at Mahuaa News. Desktop tools are job-relevant, configured to meet specific tasks including video ingest, browsing and metadata logging, news copy preparation (including wires and scripting), preparation of video packages (rough cuts and edls) and rundown management for playout.

“Dalet News Suite is specifically designed to meet the media asset management and workflow needs of news production. It is ideally suited to editorially driven 24/7 operations. The end-to-end management of media and metadata supports the entire workflow from ingest through production, even to archive and use on new media platforms,” comments Arnaud Elnecave, General Manager, Dalet Asia Pacific. “The system’s flexibility allows Mahuaa News to customize their operations with tools and workflows that best meet their needs, including their choice of hardware devices for graphics and playout.”

Dalet Xtend plug-in for Apple Final Cut Pro (FCP) is one example of how Dalet News Suite provides fluid workflows. Journalists make rough-cut edits in Dalet Media Cutter and more comprehensive editing and effects are handled in Final Cut Pro. The Dalet Xtend module allows for direct importing between the Dalet browser and Final Cut Pro bins resulting in a streamlined production chain. Across the entire workflow, Dalet News Suite monitors the status of all items and updates the rundown automatically as packages are completed. Dalet News Suite controls video ingest and playout via an Omneon Media Deck server for flawless broadcast execution.

In addition to the 24/7 Mahuaa News programming, the newsroom also generates six short newscasts daily for Pragya TV.

About Mahuaa Media Private Limited

Mahuaa Media Private Limited, is an associate company of Century Communication group, and is promoted by P. K. Tewari who has been associated with the media and entertainment industry for over two decades. Mr. Tewari has been the force behind the renowned feature film New Delhi Times, award-winning programs for various channels and for the creation of Pixion, the largest post production facility in India. MMPL is entering TV broadcasting space by launching several Bhojpuri Channels. For more information please visit century-communication.com

About Ideal Broadcasting India Pvt Limited

Ideal Broadcasting India Pvt Limited is the Indian Arm of Ideal Systems Asia Pacific Hong Kong. Ideal Systems distributes a wide range of high technology equipment and software for the broadcasting industry. Recognizing the need to support its client- Ideal Systems Provides consultancy, system design ,project management and installation services to post production ,terrestrial, cable and satellite playout centers. Ideal broadcasting has established itself in India as a system integrator par excellence. Ideal embarked its journey setting up in the country India’s largest multi channel playout facility for Zee TV. Since conception Ideal has undertaken some of the prestigious projects in India including Sahara TV playout facility, Television Eighteen News channel playout facility, Tatasky DTH, INX News X, CNBC broadcast facilities. For more information on Ideal, please contact Mr Mandeep Singh at Tel: +91-120-4544120,12.

About Dalet Digital Media Systems

Dalet is a worldwide leader in software that empowers broadcasters and content professionals to produce and manage audio and video content in a digital, multi-platform world. Dalet media asset management (MAM) solutions streamline production costs and increase revenue opportunities by simplifying the distribution of rich-media assets across both interactive and traditional platforms.

Dalet tools are used around the world by thousands of content producers including major television and radio public broadcasters (BBC, CBC, DR, NPR, RFI, Russia Today, RTM, VOA, WDR), commercial networks (ART, eTV, Grupo Prisa, Prime Television, The Press Association, Warner Bros., XM Satellite) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0000076176, Bloomberg DLT:FP, Reuters: DALE.PA.

For More Information

For more information on Dalet, visit www.dalet.com or contact:

Zazil Media Group

Janice Dolan

(p) +1 617 817 6595

(e) janice@zazilmediagroup.com

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