3/15/2011 9:19 AM
For Immediate Release
Iroquois, ON, Canada – March 15, 2011 – Ross Video’s XPression – 2D/3D CG and motion graphics system was selected by L.A.-based production company, Mdots/Fontastics, to provide graphics for the 83rd Academy Awards®, which aired live on ABC, Sunday, February 27th.
“Taking a new graphics platform to The Oscars® is a daunting proposition, but Mdots/Fontastics gave us a great opportunity to work on this show.” said Brian Olson, Marketing Product Manager for XPression. “However, we had to prove ourselves every step of the way. XPression not only had to perform flawlessly from an operational standpoint but also get the approval of the engineers on the truck. We ran the gauntlet and came out on top.”
For the Academy Awards®, Mdots/Fontastics used award-winning graphics operators – Laura Staat and Hugh Grew. “I had to give up some of my old ways of working, but in the process, I became so much more productive,” said Laura. “Last minute changes are easy with XPression’s template-based workflow. For example, when I showed up on-site, I had to make all of the lower-thirds 4:3 safe. With XPression, I just made changes to 4 scenes, and it automatically updated 130 graphics. Then later, the show’s creative producer wanted to pump up some of the fonts, so they’d look better on television. I just increased the weight and color of the global fonts in XPression, and all of the graphics followed.”
“One of my main tasks is to create, manage, and conform credits to an exact time for the end of the show,” said Hugh. “In the past, I’d have to create a page for every ‘card,’ and if the director wanted to change something, every page would have to be modified individually or run through a batch conversion process. With XPression, I was able to make a handful of template scenes and then use the Sequencer to create separate instances for each credit. By publishing the Position parameters for the text fields to the Sequencer, I could even make individual tweaks on each credit without changing the template.”
“With XPression's flawless execution of our winter award show season, combined with unparalleled support from Ross, we now see XPression as the future of live graphics in entertainment television, both specials and episodic.” said Allan Wells, owner of Mdots/Fontastics. “The graphic design will always dictate the look of the show, as it should. The beauty of XPression is that it allows the designers to create without limitation and be able to handle everything from pre-animated clip playback to serious real-time 3D animation, with all of the automation and data interface capabilities of its competitors. To top it off, all of the content, both graphic and information, can remain totally flexible, until minutes before air. XPression adds game changing production value to shows, cost-effectively, without needing a fleet of rocket scientists and a year of prep to make it happen. I think producers are going to be pleasantly surprised.”
Based in Universal City, CA, Mdots/Fontastics sister companies are an admired creative services company and leading stage-show screen production company. Led by Emmy-award winner, Allan Wells, Mdots/Fontastics specializes in the production of motion graphics for network and channel branding, show packages for TV Specials and award shows, game shows, sports presentations, news broadcasts, along with state-of-the-art, one-of-a-kind multi-screen switching systems.
About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications. Ross’ award winning product line includes Vision, Vision Octane and CrossOver Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems, XPression Character Generators and NK Series Routing Systems. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship. News and information are available at www.rossvideo.com.
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