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Originally featured on BroadcastEngineering.com
Aug 25

Written by:
8/25/2009 6:26 PM  RssIcon

LONDON — Aug. 25, 2009 — Pilat Media, the leading global supplier of business management software solutions to the media industry, has announced that IP Multimedia (IPM) TV, the leading Swiss advertising sales house in private electronic offline media, has adopted the company's new MediaPro Agency Planning Tool (APT). Media agencies now have direct access to IPM's inventory of advertising airtime on all 11 channels represented by the company, enabling them to book spots directly online via a standard web browser.

To further facilitate rapid and accurate planning, the APT can automatically suggest a plan based on criteria such as time constraints, type of audience, and budget spread. The agency can then fine-tune the suggested schedule to optimize the bookings for its campaigns.

"Pilat Media's new Agency Planning Tool ensures that for the first time, agencies can plan, book and manage their advertising all at the same time, with direct control," said Marcel Bosshard, chief logistics and human resources officer for IP Multimedia TV. "Until now, planning and booking campaigns has been a multi-step procedure, but our deployment of MediaPro means agencies will be able to make decisions much more efficiently, promoting a greater volume of ad sales while ensuring better campaigns for their clients."

IP Multimedia, a Goldbach Media Company, will also soon introduce a forecasting service delivering projections to assist with optimization of current and future campaigns.

"Pilat Media worked closely with IP Multimedia to develop this online ad sales solution, which allows IPM to offer a leading-edge service to their media clients and the agencies they work with across Europe," said Avi Engel, CEO, Pilat Media. "It is just another example of the products and services we are rolling out in 2009 to improve our customers' efficiency and profitability while enabling them to further leverage their original Pilat Media investment."

Developed in collaboration with leading advertising sales agencies and media planning firms, MediaPro is a compact, fast-to-deploy airtime sales system designed to deliver exceptional levels of efficiency and productivity. It has been highly optimized to maximize revenue from available inventory, develop and implement pricing strategies, and manage campaigns with commercial airtime and other types of advertising such as 'non spot.' Power features include comprehensive customer management capabilities, tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings, and finance management make MediaPro an essential business tool for busy agencies.

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About IP Multimedia

IP Multimedia is part of the Goldbach Media Group and is the leading Swiss advertising sales house in private Electronic Offline Media in the fields of TV, radio, and out-of-Home. More information is available at, www.ipm.ch.

About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including SBS (Pro7) Group, FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at www.pilatmedia.com.

ENDS

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