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Originally featured on BroadcastEngineering.com
Apr 22

Written by:
4/22/2009 12:49 PM  RssIcon

NOTE: Photo available at www.virtualpressoffice.com

LAS VEGAS (NAB, Booth # C11739), April 22, 2009 – The world’s smallest, lightest solid-state digital video recorder just became the biggest – on storage capacity, that is.

Shining Technology, Inc. (www.shining.com), a global provider of tapeless recording and conversion hardware for the video and broadcast industries, today announced an extension of its patented, award-winning CitiDISK® FlashMem family, ultra-portable flash memory DV recorders boasting the highest capacities (up to 250GB) on the market.

Light on Weight, Heavy on Durability

A mere six-ounces with a thin form factor, the battery-operated (up to two hours internal and up to four hours external) CitiDISK FlashMem easily attaches to virtually any FireWire-enabled video camera. The unit’s tapeless workflow saves videographers and editors countless hours of digitizing videotapes. Instead, they can “recapture” more creative and production time – especially in the field.

Only one year after its initial 32GB introduction, CitiDISK FlashMem is now available in 60GB, 120GB and 250GB capacities (each in same form factor). Significant performance improvements have also been achieved, including an average recording data rate that is at least 12-percent faster than traditional hard drives.

In addition, through firmware updates by Shining, CitiDISK FlashMem now encompasses the full range of DV in one model, making it the first ultra-portable solid-state recording device to capture all digital video formats – DV, HDV and DVCPro50/DVCProHD (compatible with Canon, JVC, Panasonic and Sony FireWire-enabled video cameras).

With CitiDISK FlashMem, users seamlessly record their footage directly to digital video formats and access it immediately for editing (compatible with widely-used non-linear editing software packages, including Final Cut Pro, Avid, Canopus, Adobe, Matrox, Sony Vegas and Dayang Montage Extreme).

“Professional videographers in a wide variety of industries have a growing thirst for solid-state recording and storage,” said Chris Wang, director of marketing, Shining Technology. “With ultra-portability, providing users with a ‘set it and forget it’ ease of use, combined with ruggedness and reliability to withstand a range of shooting conditions, these recording devices save time and money by improving production quality and efficiency.”

CitiDISK FlashMem also incorporates advanced, proprietary wear-leveling and multiple channel writing algorithms designed by Shining. Solid-State, or flash memory, offers several distinct advantages over other, conventional storage mediums, and is becoming a preferred

format – especially for high-end users. These include:

• No moving parts

• Eco-friendly – 60% less power consumption than conventional hard drives

• Optimized for extreme, hostile, rugged conditions

• Performs well in high altitudes, cold weather

Applications

CitiDISK FlashMem is a valuable production tool for nearly any studio or field DV environment, especially where instant playback and/or editing (Same-Day Editing) are required. Examples include:

• News & Sports (e.g., helicopter news shoots, car racing coverage)

• Documentary (e.g., wilderness, cold weather, high-altitude shoots)

• ENG

• High-vibration shooting environments

Pricing & Availability

CitiDISK FlashMem is currently shipping worldwide, and is available in 60GB, 120GB and 250GB capacities. Pricing starts at an MSRP of $1495.00 (US). A complete line of CitiDISK FlashMem accessories is also available, including multiple mounting options. All products are available through Shining Technology’s international distribution network, accessible at www.shining.com

About Shining Technology

Founded in 1992, Shining Technology, Inc. (www.shining.com) is a Cypress, Calif.-based provider of cost-effective, high-performance and highly reliable computer peripherals. The company is moving to become a dominant player, with a primary focus on the data storage marketplace and has consistently been one of the leading suppliers of add-on storage products to the broadcast, video editing, portable and desktop computing markets.

# # #

CitiDISK is a registered trademark of Shining Technology, Inc. All other companies, product names and technologies are the trademarks, registered trademarks or other property of their respective owners. Product features, descriptions, specifications and other information are subject to change without notice.

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