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Originally featured on BroadcastEngineering.com
Dec 11

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12/11/2009 12:10 PM  RssIcon

Vans 3X Surf iPhone App logowithnewtagline.gif Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that the Vans Triple Crown of Surfing has selected its Spinnaker™ solution to power live and on-demand coverage of its prestigious surf events through their new Vans 3X Surf Apple® iPhone™ application.

With live contest webcasts, dynamic, real-time scoring and video-on-demand among its many features, the Vans Triple Crown of Surfing app is the first ever live mobile webcast application for any action sports event, and is a first for an Association of Surfing Professionals event. Surf fans can catch all the live action of the Vans Triple Crown of Surfing with this 99 cent iPhone application, available now at the iTunes App store.

Inlet’s Spinnaker enables Vans to leverage Apple's adaptive HTTP technology to ensure the viewer receives the best possible video, based on bandwidth conditions. In addition to live results, users have access to videos with daily event highlights including rider interviews. The 3X Surf app also includes breaking news updates, daily surf reports, live event push alerts and a live ASP photo feed updated throughout the day.

The release of the Vans 3X Surf app coincides with the biggest event in the Triple Crown of Surfing series, the Billabong Pipeline Masters. While waves are projected to be the largest surf to hit the area in 40 years, conditions are now ideal and the competition is currently underway. For official event status, surf fans can check www.TripleCrownOfSurfing.com daily, or those who purchase the app can receive push alerts which will directly update them of the status.

“Surf fans across the globe can now feel like they are just as much a part of the action as locals on the beach,” stated Dan Maiman, Vans Interactive Marketing Manager. “Inlet’s technology enables us to deliver live action and real-time results with superior quality. In fact, preliminary feedback from our users has been extremely positive, with rave reviews regarding the quality of the content. We look forward to working with Inlet to bring future projects and events to our loyal fan base.”

Inlet’s Spinnaker family of encoding solutions is redefining live sports streaming as it provides broadcast-quality streams over the Internet to multiple devices and screens. With its built-in support for adaptive streaming protocols, including iPhone streaming and Microsoft Smooth Streaming, Spinnaker delivers exceptional quality that enhances the viewer experience. Spinnaker’s patent pending stream synchronization capability makes it ideal for adaptive bitrate delivery.

“More and more sports organizations are offering live apps so users can view high quality content on the go, from anywhere in the world,” stated John Bishop, senior vice president of strategy and business development for Inlet Technologies. “Never before have surf fans been able to receive live content and up-to-the-second results on major competitions taking place halfway around the world. This is a perfect example of how our most innovative customers are using our technology to reach dynamic audiences with unique and customized experiences.”

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

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