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Originally featured on BroadcastEngineering.com
Sep 27

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9/27/2007 11:36 AM  RssIcon

Chernock's DTV Presentation to Explore Value of Adding Non-Real-Time Delivery of Content to Traditional Linear Programming


PRINCETON, N.J. -- Sept. 26, 2007 -- Triveni Digital, a subsidiary of LG Electronics (LGE), today announced that Richard Chernock, director of technology at the company, will be presenting at the 57th Annual IEEE Broadcast Symposium (www.ieee.org/bts) on Nov. 1, 2007 in Washington, D.C. His DTV session, titled "Non-Real-Time Services," will address the emergence of non-real-time (NRT) services and how this model for content delivery enables broadcasters to capitalize more fully on their media assets. The presentation will introduce the basic concepts and technical requirements of NRT services, and provide illustrative scenarios.


"The broadcast industry is changing, with more people wanting to consume media at their convenience, rather than when it's aired," said Chernock. "The transition from analog to digital gives broadcasters new opportunities for continuing and growing their business, and NRT and mobile services have emerged as top prospects for connecting with viewers. If broadcasters prepare themselves to offer NRT services, they will be positioned to get their prime assets into the hands of the viewer, regardless of the health of their traditional, linear ad-supported broadcast business."


NRT content is content delivered in advance of use and stored in the receiving device for access on-demand. Such content can include either "traditional" TV fare or customized information targeted to other platforms, such as PCs, handheld media devices, or even commercial platforms. Typical applications for NRT services include push VOD; news, information, and weather services; personalized TV channels; music distribution; reference information; and applications or games, whether advertiser-sponsored or sold by subscription.


"Standards for NRT delivery are under development now, and the involvement of working engineers will be critical to the immediate and long-term viability of these standards," added Chernock. "I plan to outline key aspects of NRT delivery models and the Advanced Television Systems Committee (ATSC) standards under consideration, and I encourage my fellow engineers to build on this knowledge and become involved in this exciting and quickly growing aspect of the broadcast industry."


Chernock's presentation is scheduled as the afternoon DVT session on Thursday, Nov. 1, 2007, at The Hotel Washington, in Washington, D.C.


More information about Triveni Digital and the company's technology and products is available at www.trivenidigital.com.


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About Triveni Digital

Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.trivenidigital.com.


Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

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