2/26/2009 6:56 PM
Pilat Media Global provides business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance, accelerate time to market, and enable diversification and growth of content programming, advertising sales, and traffic and media operations for multi-platform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions including AT&T, Telecom Italia Media Fox, CTV, Virgin Media, BSkyB, Discovery, BBC World, Media General, and ESPN Star Sports. These and other deployments represent the management of billions of dollars in advertising revenue and programming, reaching hundreds of millions of viewers.
New at the 2009 IPTV World Forum:
IBMS for Telco TV
IBMS is a comprehensive, modular software solution that spans all the advertising and content processes required to run a multi-platform video operation. Leveraging a single centralized database and user interface, IBMS virtually eliminates user error while automating many business functions for improved accuracy. Program information entered into one module is shared throughout the system, significantly facilitating processes such as planning, promotions, traffic, and scheduling. By centralizing these and other vital functions, IBMS enables telcos to increase the efficiency and accuracy of their operations while offering a better consumer experience.
Increasing advertising revenue is another telco TV priority. IBMS includes all the tools required to help telcos grow revenues from traditional advertising, as well as targeted and interactive advertising. The entire airtime sales process is covered from managing airtime inventory, traffic, identifying spot availability, negotiating, and booking through full campaign management and creating the final advertisements for linear or nonlinear schedules. Post-transmission operations such as billing and invoicing are also handled with IBMS modules.
To meet the needs of rapidly growing IPTV, cable, satellite, broadband, and mobile VoD marketplaces, IBMS:OnDemand expands the company's flagship IBMS Content (Integrated Broadcast Management System) into a full business management system for on-demand, cross-platform services management. It supports centralized management of multiple services to help broadcasters (networks and service providers) deploy and differentiate on-demand services that maximize content value across multiple delivery platforms.
The IBMS:OnDemand add-on provides the ability to define content offers with rich multilingual metadata and related title associations for small to massive asset libraries. Additionally, it maintains service navigation trees to promote viewer discovery of the content and schedules title availability. With IBMS Content these processes are supported by rights-aware system checks. Viewing statistics are fed back for analysis using the integrated tool set, thereby providing a central location for managing and maximizing the value of all the broadcaster's content services. All metadata, offers, navigation, and schedules are delivered to DRM and content delivery systems for implementation of the managed services.
2009 IPTV World Forum Preview
19th Fl, Wembley Pt
1 Harrow Road
London HA9 6DE
Tel: +44 208 782 0700
Tel: +972 (0)3 5775080
Wall Street Communications
Tel: +1 303 329 0359