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Originally featured on BroadcastEngineering.com
Aug 5

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8/5/2008 9:54 AM  RssIcon

August 5, 2008 - Hong Kong: Digital Rapids has been chosen by China Central Television's CCTV.com to provide encoding, streaming and management systems to power live streaming of the 2008 Olympic Games to Internet audiences in China. The announcement was made today by Digital Rapids and CCTV.com.

Augustine Cheung of Digital Rapids (third from right) receives the CCTV.com Technical Partner for New Media Broadcasting plaque at the CCTV Olympics Network Opening Ceremony.CCTV.com is the official Internet and mobile phone broadcaster of the Beijing Olympics. 100 of Digital Rapids' DRC-Stream encoding and streaming solutions will be used to capture and encode video feeds of the Olympics into live web streams for the CCTV.com web site and partner Internet operators, enabling high-quality and reliable web viewing experiences. The enterprise-class Digital Rapids Broadcast Manager live encoder management software will be used for centralized management, monitoring and control of multiple DRC-Stream systems.

"Digital Rapids' DRC-Stream hardware and software ensure live video capture and streaming with excellent quality, and its stability is also very important for 7x24 live coverage," said Mr. Steven Shan, Director, Technical Management Office, CCTV.com. "The Stream software with Digital Rapids Broadcast Manager also provides a reliable and flexible way for us to control, manage and monitor our live streaming."

"We are very excited to be working with CCTV.com to deliver live coverage of the Olympics to their audience in China," said Brick Eksten, President of Digital Rapids Corporation. "The exceptional visual quality and reliability of our solutions make them perfect for live streaming applications of this scale and importance, and we look forward to continuing to work with CCTV.com beyond the Beijing Games on their future projects."

Digital Rapids' DRC-Stream encoding solutions combine powerful hardware for video and audio capture and pre-processing with the intuitive Stream software interface, delivering reliable, high-quality, multi-format media encoding and streaming for professional applications such as high-end Internet TV and IPTV. Digital Rapids Broadcast Manager provides enterprise-level, centralized management, control, status monitoring and fault tolerance for multiple live streaming encoders, with features including scheduling, automated failover and alert notifications.

Digital Rapids solutions are playing key roles in the unparalleled worldwide online coverage of the 2008 Summer Games, with leading broadcasters in countries including China, the United States, Australia and New Zealand depending on Digital Rapids encoding, transcoding and streaming systems.

For more information on Digital Rapids products, please visit www.digital-rapids.com.

About CCTV.com - CCTV.com is a platform for China Central Television (CCTV)'s new network media services, and an organization awarded with exclusive rights to spread and promote predominantly TV-program information online for China Central Television (CCTV). CCTV.com enjoys full-service qualification to carry out online information spread service awarded by competent national authorities, including network TV, mobile TV and IPTV, among others. With video content being the core, CCTV.com integrates quality program resources of other CCTV agencies and provides video-content live-broadcast, relay, VOD, download, and visual/audio contents, browsing service. CCTV.com is the top and best organization in mainland China to spread internet and mobile audio/visual contents. In Dec, 2007, CCTV.com signed an agreement with the International Olympics Committee (IOC) on new media broadcasting rights, thus becoming the first official internet and mobile phone broadcaster in Olympic history.

About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.

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