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Originally featured on BroadcastEngineering.com
Apr 21

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4/21/2009 1:39 PM  RssIcon

citidisk-cfr-high-res-photo.jpgLAS VEGAS (NAB, Booth # C11739), April 20, 2009 – Tapeless video recording just got a whole lot more affordable.

Shining Technology, Inc. (www.shining.com), a global provider of tapeless recording and conversion hardware for the video and broadcast industries, today announced CitiDISK® CFR, the world’s first sub-$700 ultra-portable tapeless digital video recorder.

Using widely available CompactFlash® cards (minimum 30GB capacity), CitiDISK CFR extends Shining’s patented, award-winning family of CitiDISK video recorders. With removable storage media, users will enjoy significantly greater portability and ease-of-use – especially when shooting in the field.

Light on Weight, Heavy on Durability

A mere six-ounces with a thin form factor, CitiDISK CFR is also the smallest and lightest digital video recording device of its kind. The battery-operated (up to eight hours) unit easily attaches to virtually any FireWire-enabled video camera (e.g., Canon, JVC, Panasonic and Sony). Its tapeless workflow saves videographers and editors countless hours of digitizing videotapes. Instead, they can “recapture” more creative and production time – especially in the field.

With CitiDISK CFR, users seamlessly record their footage directly to digital video formats (DV/HDV) and access it immediately for editing (compatible with widely-used non-linear editing software packages, including Final Cut Pro, Avid, Canopus, Adobe, Matrox, Sony Vegas and Dayang Montage Extreme).

Shooting video on solid-state, or “flash” media is rapidly becoming the preferred choice

for those working in rugged, hostile conditions, as it offers greater stability over traditional hard drives. But until now, solid-state tapeless video recording has been cost-prohibitive for many users.

“This is an exciting development, not just for Shining, but for those who solid-state recording was too expensive,” said Chris Wang, director of marketing, Shining Technology. “CitiDISK CFR makes solid-state digital video recording approachable for anyone, without sacrificing ultra-portability, convenience or quality.”

CitiDISK CFR key features include:

• Ultra-portable – only six-ounces

• No moving parts

• Eco-friendly – consumes 70-percent less power than conventional hard drives

• Up to eight hours battery life

• Optimized for extreme, hostile, rugged conditions (e.g., high altitudes, cold weather)

• Uses industry-standard CompactFlash cards

• Built-in LCD screen with scrolling menu – provides convenient status information

• Supports DV, DVPro50, HDV; QuickTime, AVI file formats

Applications

CitiDISK CFR is a valuable production tool for nearly any indoor or outdoor field video environment. It is also especially useful where instant playback and/or editing (Same-Day Editing) are required. Examples include:

• News & Sports (e.g., helicopter news shoots, car racing coverage)

• Documentary (e.g., wilderness, cold weather, high-altitude shoots)

• ENG

• High-vibration shooting environments

Pricing & Availability

CitiDISK CFR is expected to ship in Q4 2009 with an MSRP of under $700.00 (US). Additional product details will be announced at a later date. CitiDISK CFR’s sister products, CitiDISK HD and CitiDISK FlashMem, along with a complete line of CitiDISK accessories, are available through Shining Technology’s international distribution network, accessible at www.shining.com

About Shining Technology

Founded in 1992, Shining Technology, Inc. (www.shining.com) is a Cypress, Calif.-based provider of cost-effective, high-performance and highly reliable computer peripherals. The company is moving to become a dominant player, with a primary focus on the data storage marketplace and has consistently been one of the leading suppliers of add-on storage products to the broadcast, video editing, portable and desktop computing markets.

# # #

CitiDISK is a registered trademark of Shining Technology, Inc. CompactFlash is a registered trademark of SanDisk Corporation. All other companies, product names and technologies are the trademarks, registered trademarks or other property of their respective owners. Product features, descriptions, specifications and other information are subject to change without notice.

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