5/1/2009 7:05 AM
Leading US motorsport organization selects Pablo Neo and Stereoscopic 3D
Newbury, UK: NASCAR Media Group has selected a Quantel Pablo non-linear color correction system for the high end color correction and editing suite at the NASCAR Plaza facility under construction in Charlotte, North Carolina.
The Pablo will be equipped with the stunning Neo control panel as well as Quantel’s Stereoscopic 3D toolset. The Pablo will initially be involved in finishing and color correction of the over 900 extensive post production projects done by NASCAR Media Group on a yearly basis. The Pablo will also provide a full online post production environment, including handling native RED material and Stereoscopic 3D projects as NASCAR Media Group looks to embrace this new media opportunity for its wide ranging audience.
“NASCAR Media Group is very excited to partner with Quantel in light of ever expanding needs for world-class color correction of traditional workflows as well as new paradigm-changing technologies like that of RED,” said Jeff Lowe, NMG’s Managing Director of Broadcast and Media Technology. “We are really looking forward to working with the new 3D option that allows Pablo to edit with 3D files in real time, something we could only do with Quantel. This fabulous system will be available for all major production projects in the south-eastern United States as NASCAR Media Group builds its state-of-the-art facility in Charlotte, NC.”
“With its reputation for excellence and the enormous audiences it commands, NASCAR Media Group is undoubtedly one of the world’s leading sports media organizations,” said Ray Cross, Quantel CEO. “We’re delighted that they have chosen Quantel technology as an important part of their future, and we’re very proud to be part of this exciting sport.”
About NASCAR Media Group
NASCAR Media Group is a media, marketing and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company of NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content. The NASCAR Media Group leverages The Sight, Sound and Emotion of NASCAR through TV and film production, home video, licensed consumer products and premiums for the sports' sponsors, tracks, teams and fans. To learn more, visit www.nascarmediagroup.com
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
Quantel - a passion for post, DI and broadcast
Quantel is a world-leading developer of innovative, high performance content creation and delivery systems across post, broadcast and DI. We are passionate about creating the most open and efficient tools for the digital age. Quantel's product range includes: multi-resolution finishing systems; award-winning color correction solutions; stereoscopic 3D post systems and integrated news and sports production systems. They all deliver the creative, productive and profitable workflows that give post houses and broadcasters the edge they need to thrive and grow in today’s highly competitive global media market.