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Originally featured on BroadcastEngineering.com
Jan 15

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1/15/2009 11:34 AM  RssIcon

Leading Surround Microphone Manufacturer Teams up With Top Distributor to Increase Presence in UK

ONTARIO, CANADA, JANUARY 15, 2009 — Holophone®, the leading manufacturer of surround microphones has named AppleWorld Distribution as the company’s exclusive UK distributor. Through AppleWorld Distribution’s relationship with more than 300 dealers across the country, Holophone is looking to make its products more accessible to its users in the UK.

AppleWorld Distribution is the distribution arm of Planet Audio Group, which is also made up of Planet Audio, Planet Video and MacUniverse. The group specializes in Advanced Audio, Video and Storage Solutions.

As one of the top dealers of Apple computers and related professional audio and video products in the UK, Planet Audio Group has extensive knowledge in pro audio and video sales. In addition, the company also offers production and recording services, providing it with first-hand knowledge of current trends and needs in the industry. This extensive knowledgebase will help Planet Audio Group’s staff assist customers in selecting the appropriate Holophone microphone for their needs.

“With AppleWorld coming from a Mac-based background and much of the content for film, video and podcasting being produced on Mac computers, we feel this partnership will help nurture our current UK customer-base as well as help introduce Holophone into areas of the market where we are looking to expand,” says Holophone CEO Jonathan Godfrey. “The company’s breadth of knowledge in the professional audio and video industry in the UK is impressive. As the industry moves to more computer-based content – our partnership with AppleWorld will only continue to grow”

"We are very excited to have been appointed exclusive UK Distributor of the fantastic Holophone range, and believe 2009 is going to be the year for Surround Sound,” says Rod Aaron, Vice President of AppleWorld Distribution. "We believe Holophone is nothing short of a revolution in Surround Sound, providing immaculate audio quality and at an incredible price point. Holophone's ease of use removes the thinking process out of recording surround sound".

Holophone is known within the industry for its high-quality surround recording products that are easy to use. Its entire microphone line; H2-PRO, H3-D, H4 SuperMINI, H2-5.1, PortaMic 5.1 and PortaMic Pro, have quickly become industry standards for all professional audio applications including broadcast, feature film, and studio recording. All mics utilize the company’s patented surround-sound technology to mimic how the human head receives and interprets sound, providing listeners with a 3D immersive experience.

About Holophone

Holophone is committed to developing and commercializing products that use patented 3-D audio technology to bring the physical experience of “really being there” to a new level for all audio and visual productions by professionals and hobbyists. Holophone provides customers and business partners with industry-leading product and service quality. Holophone is firmly dedicated to providing outstanding value, excellence in service, and product performance.

Holophone® surround-sound microphones are patented audio recording devices designed specifically to address the challenges audio professionals face in capturing, recording and broadcasting multichannel surround sound. Developed by Rising Sun Productions in Toronto, Canada, Holophone systems effortlessly capture discrete signals that are ultra-realistic and provide the most accurate spatiality, audio imaging, and directionality of any recording device. Entirely compatible with all audio mixing, encoding, and playback systems, Holophone also enhances mono and stereo mixes. Holophone systems provide the perfect front end for all professional and consumer audio applications including HDTV broadcasting, standard broadcasting of live sporting and music events, feature film location recording, and studio recording for music, films, and worship applications. Holophone surround sound technology has been used for numerous national and international broadcasts, including the Grammy Awards and NFL Super Bowl. As a scalable system, Holophone technology is also available for license to the consumer electronics industry.

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