4/17/2009 8:51 PM
For Immediate Release
FOX IMPLEMENTS DALET ENTERPRISE EDITION FOR SPORTS CONTENT MANAGEMENT
Dalet’s enterprise media asset management solution centralizes MLB, NASCAR, College Football and NFL content; integrating highlights and promo workflow production
New York, NY – April 17, 2009 – Dalet Digital Media Systems announced today that FOX Network Engineering & Operations has deployed Dalet Enterprise Edition for its sports content management system. Networks within the FOX Broadcasting Group, such as FOX Sports will rely on the Dalet Enterprise Edition to produce highlights, packages, and program teasers for the US most highly watched sports programs; Major League Baseball (MLB), NASCAR, College Football (NCAA), and the National Football League (NFL). The new Dalet Enterprise Edition installation centralizes and catalogs media assets with detailed information as well as integrates Apple Final Cut Pro editing workgroups through the Dalet Xtend plug-in interface; streamlining the Fox Sports postproduction process.
“There are several complexities with producing live sporting events. Multiple acquisition points and formats isolate metadata and form disparate pools of media specific information - making a comprehensive search of game material for creating packages a real challenge,” said Tedd Rosenfeld, SVP, Production and Post Production, FOX Network Engineering & Operations. Dana Massey, Director Sports Post Production and Sports Content Management Project Manager for FOX NE&O added, “The Dalet layer of media management provides a tremendous amount of organization to the overall production process from the top down.”
“Our core value proposition is that our media asset management technology is developed for editorial production environments as the digital sports content production workflow at FOX,” said Benjamin Desbois, General Manager for Dalet Digital Media Systems US. “We do more than just track the details, we understand that media must be fluid enough to move through various production systems in a number of formats. Our applications are purpose-built to expertly manage these types of workflows.”
Dalet Enterprise Edition enables FOX to mobilize their media assets for a much more efficient postproduction workflow. The Dalet-driven workflow supports sports footage transferred from EVS, Quantel servers and other file/tape based acquisition methods in standard definition DVCPro50 or high definition DVCPro100 720p formats onto an Apple XSan centralized storage and archived into an IBM LTO 3500 tape library. Dalet application servers automatically register and catalog incoming material; importing relevant time-coded metadata from a Dixon logging system while automatically generating proxies for quick search and retrieval. Media is centralized in a standard format and also cataloged with comprehensive and consistent metadata tags, including specific fields relevant for each sport. Apple Final Cut Pro postproduction tools are integrated into the workflow via the Dalet Xtend plug-in.
FOX production editors and assistant editors can easily log information, browse media, access sub-clips for each play as per the logging metadata, make shot selections and output EDLs from any workstation equipped with the Dalet client or through a secure internet connection using Dalet InterWeb. Via the Dalet Apple Final Cut Pro (FCP) Xtend plug-in, FOX editors have direct access to all media stored in the Dalet content catalogue; eliminating the search for material across multiple databases and locations for content. Production workflow and production quality are both improved by the tapeless workflow using a single enterprise asset management platform.
About FOX SPORTS
FOX SPORTS -- As America’s top-rated network for sports for the 12th-straight year (1997-2008), FOX Sports, recipient of the Sports Business Journal’s 2008 Sports Media Award, boasts rights agreements with each of the nation’s highest-rated sports. FOX Sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating League Championship Series and World Series (2007-2013); the National Football League’s NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR’s Sprint Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the BCS National Championship Game from 2007 through 2009; and the AT&T Cotton Bowl Classic. Since its inception in 1994, FOX Sports has earned 76 Emmy Awards for production excellence. David Hill and Ed Goren are the Executive Producers of FOX Sports. For the latest sports news, opinion and video, log on to www.FOXSports.com.
About Dalet Digital Media Systems
Dalet is a worldwide leader in software that empowers broadcasters and content professionals to produce and manage audio and video content in a digital, multi-platform world. Dalet media asset management (MAM) solutions streamline production costs and increase revenue opportunities by simplifying the distribution of rich-media assets across both interactive and traditional platforms.
Dalet tools are used around the world by thousands of content producers including major television and radio public broadcasters (BBC, CBC, DR, NPR, RFI, Russia Today, RTM, VOA, WDR), commercial networks (ART, eTV, Grupo Prisa, Prime Television, The Press Association, Warner Bros., XM Satellite) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0000076176, Bloomberg DLT:FP, Reuters: DALE.PA.
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