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Originally featured on BroadcastEngineering.com
Mar 18

Written by:
3/18/2009 12:37 PM  RssIcon

jay-batista-his-choice-of-photo.JPG (LONDON)-In a move to enhance its growth prospects, AmberFin today announces the appointment of industry veteran Jay Batista as President of its Americas’ operation. In this newly created role, Jay will drive the company’s business growth across the region. His remit includes responsibility for sales, marketing and business development.

As a skilled and seasoned broadcast technology executive, Jay brings a wealth of experience of both hardware and software systems to AmberFin. Prior to joining the company, Jay was Vice President of Sales at VCI Solutions. He has also held senior roles at Harris’ Broadcast Communications Division and California Microwave.

“AmberFin has the right technology at the right time, in line with where the broadcast industry is heading,” says Jay. “The company’s iCR platform solves some of the most complex challenges facing content owners and broadcasters today. AmberFin iCR delivers the industry’s best ingest solution, and its strong methodology for transcoding and the creation of value-added assets enhances the customer’s ability to increase revenue through re-purposing. I am thrilled that the company has chosen me to drive the development of its business in the important American market.”

“Our initial success and client adoption of our products shows that there is strong potential for AmberFin iCR in the American market,” says Jeremy Deaner, CEO of AmberFin. “With Jay’s extensive experience in driving sales and growing business operations across a number of regions, we are confident the company can continue to achieve its strategic growth objectives across North America, while exploring new market opportunities.”

AmberFin’s US headquarters are located in Burbank, CA.

###

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at: www.amberfin.com

Editorial contacts

Kirstyn Langford (UK)

Hotwire for AmberFin

amberfin@hotwirepr.com

+44 (0) 207 608 2500

Jaime Tero (U.S.)

GBC for AmberFin

jaimet@gbc-usa.com

+1 415 989 9803

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