By Fliellaaccigo on
9/24/2010 10:49 AM
McAdams On: Guerilla PR-Steal and Sue the Owner
When radio broadcasting first appeared, they tried to sue it out of existence - it was going to kill record sales. That is until it was discovered that radio was actually the perfect advertising medium that made them sell *more* records.
Tape recorders (and later cassettes) were received with the same amount of enthusiasm: they tried to sue them out of existence. Everyone was going to use them to copy their records and they'd go out of business. Until they started selling pre-recorded tapes themselves, and discovered that there was money in that too.
Video recording was also a target for a while, movie theaters were going to sit empty because of that invention. That was before it was discovered there was a market for VHS movies. And guess what? The movie theaters still weren't as empty as they had feared.
Repeat with DVD's.
Today their dream is to shut down this internet.
What exactly is ivi TV doing anyway? Adding a couple thousand viewers to your program? Maybe even a couple HUNDRED thousand. If it catches on it could easily add millions of viewers. So what's so bad about that? The way I see you you should be praising ivi for going where no one else has had the guts to go. You should be trying to work with these people rather than trying to crush them!
Oh I see. Their charging $5 and the producers want their cut! About the only thing that would make them happy is if they could figure out a way to collect 5 quarters on every dollar!
The broadcasters are taking a program and broadcasting it FREE to anyone that can receive it. Once it leaves the tower you have NO CONTROL over what is done with your signal! If you want to control who can do what and who can watch then start scrambling your broadcasts and charge for it. We'll see what happens to your advertising revenues when that happens!!!