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Originally featured on BroadcastEngineering.com
Jul 28

Written by:
7/28/2009 4:20 PM  RssIcon

rf-extemes-new-asia-regional-sales-office-building.jpgCARLISLE, PA/HACKETTSTOWN, NJ – RF Extreme, a business unit within The Vitec Group that comprises the leading microwave brands Nucomm, Microwave Service Company and RF Central, has announced its expansion in the Asia market with the addition of its new regional sales headquarters located in Singapore.

"Since the acquisition by Vitec in May of 2007, we have had a clear objective of improving our presence in the Asia Pacific region," says RF Extreme President Stephen Shpock. "Our increased visibility has resulted in not only excellent business growth (notably in Korea, China, Hong Kong, Philippines and Vietnam), but has also warranted further expansion via a permanent presence."

To lead its expansion into the Asia market, RF Extreme has recruited respected industry veteran Peter Bruce. "As a seasoned professional with over 20 years of experience in both broadcast sales and technical customer service, Peter is a key component to the success of the Asia expansion," adds Shpock. "Having previously worked in the region for almost 15 years when he was based in Hong Kong, Peter brings a wealth of experience from previously working with major suppliers of broadcast equipment and has developed a strong network of contacts in the region."

The new RF Extreme Asia headquarters is located at Vitec's Camera Dynamics existing regional office. By sharing office space with its' sister company, RF Extreme has the ability to 'piggy back' on existing resources such as those needed for the HR, administration and accounts functions. In addition, the shared space allows RF Extreme to get up to speed quickly with facilities such as dispatch, goods inwards, inventory and service areas, conference facilities, etc.

The creation of the Singapore regional headquarters now gives RF Extreme a true local presence, allowing for dedicated customer relations during local working hours. The new headquarters also provides further support to the Vitec regional office in Beijing, China.

The Singapore regional headquarters is backed by integrated engineering, technical and customer support resources from both Nucomm's and RF Central's US headquarters, to assure best-in-class service. Vitec's RF Extreme division provides high-quality solutions to professional users and distinctive global markets including broadcast, sports/entertainment and military, aerospace government ("MAG").

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