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Originally featured on BroadcastEngineering.com
May 30

Written by:
5/30/2008 11:22 AM  RssIcon

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There was a time when in order to promote a product or service, a business had to have a printed brochure. Times have changed. At a recent Las Vegas tradeshow for the broadcast television industry, an increasing number of exhibitors of camera-related equipment were scheduling time in front of the camera to appear in videos promoting their products and services. They were among the growing number of business people who recognize that for message impact, retention, and ease-of-access, streaming video is essential.

“More and more people watch online streaming video, which makes it a vital sales tool for business,” states Bob Lipp, president of Trade Show News Television (www.tradeshownews.tv). “Video is a highly effective way to communicate a marketing message online, plus when created at a trade show, the video extends the life of the exhibit long after the show has ended.”

NewBay Media, a leading media company, selected Trade Show News Television to create news-style streaming video productions at a recent trade show. In addition to offering exhibitors an attractively packaged online distribution program, NewBay Media sees other major benefits to online streaming video content.

“Today, the media mix continues to expand, and video content continues to grow as an important source of information and a valuable part of the sales dynamic,” said Eric Trabb, VP/Group Publisher Broadcast/Video Division, NewBay Media. “This represents an exciting opportunity for our company as we help our advertisers reach their buying market through our various print and online assets. Now, money that may have been spent on sales literature and postage is being spent on online sales tools that can deliver results more cost-effectively.”

More exhibitors than ever see the value in Trade Show News Television’s online streaming video, as evidenced by its growing number of users. They recognize that online video allows them to re-purpose their trade show message in many ways, while also enhancing their trade-show investment. Online streaming video enables businesses to convey the message and importance of their exhibit far beyond the life of the trade show itself.

Lipp, who started Trade Show News Television as a means to create news-style video content that captured the energy, information, and excitement of the trade show environment, noted that many exhibitors were now requesting multiple videos they could use to promote individual products and services.

“Businesses spend a great deal of money to be at trade shows, but when the show ends, the excitement is gone,” said Lipp. “Now, however, with Trade Show News Television, exhibitors can promote their products and services over and over online, re-purposing the digital video medium as online ads, email blasts, dealer and sales person support materials, and so much more.”

To learn more about Trade Show News Television visit www.tradeshownews.tv, email Bob Lipp at bob@tradeshownews.tv, or call 516-829-0406.

About NewBay Media LLC

NewBay Media’s market-leading brands are centered on five vertical markets: Pro Audio, Broadcast and Video, Musical Instruments, Systems Integration, and K-12 Education. NewBay publishes and produces over 40 publications and show dailies, 50 websites, 30 daily and weekly E-Newsletters, three Expos, and more than 50 custom-publishing efforts annually. NewBay reaches over two million readers in print and one million online and in-person, around the world in over 100 countries. Additional information on NewBay can be found by visiting www.nbmedia.com or contacting Eric Trabb at etrabb@nbmedia.com.

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