WAYNE, N.J.: The folks at Vision Research couldn’t ask for better PR. The National Football League used VR’s Phantom HD cameras for its latest ad campaign, The New York Times reports
. The campaign, valued between $150 million and $200 million, was kicked off over the weekend during the preseason game between the Buffalo Bills and the Tennessee Titans. The 1,000 fps Phantom takes what would normally look like a snapshot of the game and slows it down to a hi-res, 30-second spot.
The ad campaign, developed by the Grey Group in New York, will run in both traditional and new media. Gray executive Tor Myhren called the concept “moments of truth,” in which a split-second of a game was stretched out over an entire commercial spot. A total of 12 are expected to air during the upcoming football season.