Opinions

McAdams On: Discourse

By Deborah D. McAdams | March 22, 2017

TV Technology has evolved a lot in 34 years, but one thing that remains constant is that the franchise is a discussion platform for its constituency, which now faces a multilevel optimization problem inside of a cipher on a deadline.

NAB Show Marks ATSC 3.0’s Debut

By Tom Butts | March 21, 2017

While our industry slowly makes the move to IP (slower than most realize), the transition to ATSC 3.0—which combines IP with over-the-air broadcasting—is on the fast track.

Broadcasting Core Values

By John McCoskey | March 2, 2017

From phony customer accounts created by Wells Fargo to Mylan’s sky-high pricing on the EpiPen device, “bad behavior” by employees was a hot business topic in 2016.

McAdams On: Local Journalism

By Deborah D. McAdams | February 20, 2017

I posted a meme on Facebook a while back—a cross-stitch saying, “Journalism. It’s a tough job with insane pressure and pretty crappy pay. On the other hand, everybody hates you.”

Save CPB

By Ernesto Aguilar | January 30, 2017

A day before Pres. Donald Trump was sworn into office, reports of sweeping cuts to or outright elimination of certain programs such as the Corporation for Public Broadcasting, National Endowment for the Arts and National Endowment for the Humanities sent many in the noncommercial media world, especially some who thought funds were safe, into a tailspin.

Are We Being Social Yet?

By Larry Thaler | January 20, 2017

Most of what is termed social video by the industry retains the legacy of the impermeable wall between the viewer and the program. The model is that of a one-way medium, but today’s audience craves two-way interaction.

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