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02.09.2011 12:00AM
NAB Show and Digital Media Wire to Launch Business Conference

The NAB Show and publishing company Digital Media Wire are launching a one-day seminar at this year’s NAB Show, targeting media-related issues in the digital age.

The Media Business Conference will take place on April 13; themes include the ecosystem, online advertising, mobile entertainment and apps, social media and investments in infrastructure.

"Each year a growing number of media executives attend the NAB Show to learn more about the industry's constantly evolving business and advertising models, and they have a particular interest in understanding the impact of the Internet," said NAB Executive Vice President of Conventions and Business Operations, Chris Brown.

Topics will include:
  • • Monetizing the New TV Ecosystem: Smartphones, Game Consoles, Tablets and Flat Screens

  • • Straight to (Online) Video: Is Branded Entertainment the 30-Second Spot of the 21st Century?

  • • Going Mobile: Entertainment Marketing, Promotion & Distribution Via Mobile

  • • Mobile Apps v Mobile Web: What's the Winning Formula?

  • • Reinventing Advertising: The Evolution of Advertising for Television and the Web

  • • Social Media 2.0 - Understanding & Engaging Your Community



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