Todd Spangler / 08.08.2012 07:00AM
Will.I.Am To Keynote IBC2012
Musician/entrepreneur to speak about role of technology in creative process
AMSTERDAM: IBC's gotta feeling that its 2012
conference is going to be a good, good conference.
The trade show announced that American recording artist and entrepreneur
will.i.am will kick off the IBC2012 Conference next month in Amsterdam with a
keynote discussion about the role of technology in the creative process.
The opening keynote session, co-hosted by Intel vice president of partner
marketing Johan Jervøe, is titled "Creativity and Technology Forces
Combine -- Transcend the Barriers of Convention and Rethink What Can Be
Achieved." The session is scheduled for Friday, Sept. 7, at 1 p.m. at the
RAI Convention Centre Amsterdam.
Seven-time Grammy Award winner will.i.am, the stage name of William James Adams
Jr., is best known as being the frontman for The Black Eyed Peas. The Los
Angeles native also is a producer, director and advocate for STEM (science,
technology, engineering and mathematics) education.
"We want people to rethink what they believe is possible," will.i.am
said in a statement supplied by IBC. "I'm always thinking about tomorrow.
What are the new beats? What is the new music? What will people like? What will
we be capable of doing? Technology allows us to amplify our ideas, amplify our
creativity, and find new ways of solving our problems and genuinely start
living in those future tomorrows, and that's what I want to share at IBC."
Intel recruited will.i.am in January 2011 to be its "director of creative
innovation." In that role, he works with Intel scientists, programmers and
marketing employees to "innovate and promote inspiring content, technology
and hardware strategies."
"We're enormously pleased that will.i.am and Johan Jervøe will be speaking
at the IBC Conference," IBC conference chairman Michael Lumley said.
"It's a true testament to the strength and breadth of the Conference that
it can attract speakers of their international caliber, and we are fascinated
to see how their thoughts on technology and creativity will contribute to the
global debate about fostering innovation."
The IBC2012 conference
and exhibition will run Sept. 6-11. Last year's conference attracted
50,462 attendees, of which about 9% were from North America.
IBC, the International Broadcasting Convention, is owned by six industry
consortia. The show was first held in 1967. --Multichannel News