NOAH Broadcast Solutions to Unveil IT-Based Live Production System

Says product signals the death of traditional video production switchers August 30, 2013
At IBC 2013, NOAH Broadcast Solutions will unveil NOAH, the world's first fully IT-based live production system. Designed to overcome the limitations of traditional hardware-based video switchers, NOAH's approach delivers a scalable, cost-effective and high-performance workflow for both studio-based and remote live broadcast operations, says the company.

Unlike traditional switchers, NOAH’s open and flexible architecture uses off-the-shelf graphic cards (GPUs). As these are not task-specific, they bring a very broad flexibility and enable a level of creative functionality not possible in traditional hardware-based systems. 3D transition effects, DVEs, graphics, mixes, wipes and keys can be created on the fly or pre-set in a user-defined sequence for even greater efficiency. Multiviewers are integrated.

The new technology has already been selected as a finalist for the IABM Design & Innovation Awards 2013.

The 2013 IBC Show takes place in Amsterdam, September 12-17, 2013. NOAH Broadcast Solutions will be at stand 11.G64.

www.noah-broadcast.com

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