IDC Unveils New DTH and Ad Insertion Platforms at the 2012 NAB Show
March 27, 2012
At this year’s NAB Show, IDC will launch an advanced
solution that allows Direct to Home (DTH) satellite operators to deliver
content to a largely untapped subscriber base, TV audiences residing within
places like multi-dwelling units (MDUs), gated communities, and hotels. This integrated platform enables linear content to be distributed
cost-effectively over Ethernet, as well as lucrative new services like Video on
IDC will also launch an integrated local ad insertion
platform that enables television broadcasters to dramatically increase
advertising revenues by inserting regional or local commercials into content at
the edge of the network. This platform provides unparalleled accuracy for
connecting advertising content with target audiences.
IDC will also unveil an expanded portfolio of cost-effective
STAR Pro Audio satellite receivers featuring the latest open standard
modulation and audio compression technologies.
The 2012 NAB Show takes place in Las Vegas, April
14-19.IDC will be at booth
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