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05.24.2006
Originally featured on BroadcastEngineering.com
White paper sheds light on IPTV marketing, ad potential

A variety of business models and providers are emerging to monetize Internet video explosion, but the tier of content that offers marketers and advertisers the biggest opportunity also presents the greatest challenge, according to a new, free white paper.

Atlanta-based marketing strategist Mediathink identifies that tier as user-generated content or consumer-generated media, “where control — and even creation — of the medium and messages moves towards the end user.”

Mediathink interviewed and researched more than 56 providers of Internet video, Internet video ad services and Internet video content aggregators in putting together “Understanding the impact of online video (iVOD) on marketing and advertising.”

To read the white paper, visit www.mediathink.com/tactical/ivod_WhitePaper.asp.



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