System.NullReferenceException: Object reference not set to an instance of an object. at DotNetNuke.Framework.DefaultPage.OnLoad(EventArgs e) in e:\websites\\public_html\Default.aspx.cs:line 791 White paper sheds light on IPTV marketing, ad potential | TvTechnology

White paper sheds light on IPTV marketing, ad potential

May 24, 2006

A variety of business models and providers are emerging to monetize Internet video explosion, but the tier of content that offers marketers and advertisers the biggest opportunity also presents the greatest challenge, according to a new, free white paper.

Atlanta-based marketing strategist Mediathink identifies that tier as user-generated content or consumer-generated media, “where control — and even creation — of the medium and messages moves towards the end user.”

Related Articles

WideOrbit, Viacom Partner on Ad Backbone

Cobalt Digital Chooses Wall Street Communications for Global Content Marketing

LINK: NAB: 'White Spaces' Database Still Fundamentally Flawed

Mediathink interviewed and researched more than 56 providers of Internet video, Internet video ad services and Internet video content aggregators in putting together “Understanding the impact of online video (iVOD) on marketing and advertising.”

To read the white paper, visit

Receive regular news and technology updates.
Sign up for our free newsletter here.