Originally featured on BroadcastEngineering.com
V4x to demo Interactive Factory Version 2 in Barcelona
V4x will feature its V4x Interactive Platform for enhancing mobile and Web video with rich-media interactivity at the Mobile World Congress 2009 Feb. 16-19 in Barcelona, Spain.
The company will demonstrate how its V4x Interactive Factory Version 2 can be used to create and schedule one-of-a-kind, interactive programs and channels to boost viewing and create "stickiness" and community engagement while generating revenues.
The V4x Interactive Factory provides a turnkey platform to deliver interactivity to a broad range of live and on-demand programming services without additional infrastructure or increased manpower commitments. With V4x, it's simple to repurpose video for catch-up TV on the Web or on mobiles. For live video on social networking sites or sports channels, it takes just a few clicks to place interactive layers over and around the video.