Vibrant Media launches expandable video ad unit reaching more than 70 million unique users in the U.S.
December 1, 2007
Vibrant Media has launched its new expandable video ad unit, Vibrant Video (Expandable), which can reach more than 110 million unique users worldwide. Video is delivered when consumers move their mouse a keyword, offering an engaging video brand experience. Through a deal brokered by Spark Communications, Bravo will be the first to take advantage of this new, user-driven video experience and coordinate Internet video with TV programming.
Vibrant Media currently analyzes more than 500 billion words per month within premium Web content. Vibrant selects and highlights more than 4 billion of these words, aligning them with relevant brand advertisements. These words become triggers for user-initiated video advertisements.
Bravo used Vibrant Video (Expandable) for its "Project Runway" online campaign designed to drive traffic to the Web site and generate hype for the season four premiere. Bravo engages users with an expandable video ad campaign when they move their mouse over words including "Project Runway," "designers" and "reality series." Users can then choose to click through the video ad, driving them to a landing page where they can obtain season four information including cast bios, schedule, view videos and participate in community boards.
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