04.02.2009 01:59 PM
Originally featured on BroadcastEngineering.com
TANDBERG Television to feature dynamic ad insertion, swapping

At the NAB Show, TANDBERG Television will showcase dynamic ad insertion and ad swapping into live, time-shifted program streams.

By combining the capabilities of the Xport Time-Shifted TV (TSTV) solution for network PVR with the AdPoint Advanced Advertising Platform, the solution provides a working model for operators, programmers and advertisers to monetize ad inventory.

The benefits of time-shifted TV include engaging subscribers in new service offerings, maximizing advertising revenue and reducing subscriber churn. TANDBERG Television’s Xport TSTV solution supports all types of time-shifted TV variations, such as start over, delay TV and operator- or subscriber-selectable recording.

Using Xport TSTV to perform dynamic ad swapping into a time-shifted stream protects the legal obligations to advertisers and provides a new source of ad revenue.

See TANDBERG Television at the NAB Show in Booth SU5108.

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