04.02.2009 01:59 PM
TANDBERG Television to feature dynamic ad insertion, swapping

At the NAB Show, TANDBERG Television will showcase dynamic ad insertion and ad swapping into live, time-shifted program streams.

By combining the capabilities of the Xport Time-Shifted TV (TSTV) solution for network PVR with the AdPoint Advanced Advertising Platform, the solution provides a working model for operators, programmers and advertisers to monetize ad inventory.

The benefits of time-shifted TV include engaging subscribers in new service offerings, maximizing advertising revenue and reducing subscriber churn. TANDBERG Television’s Xport TSTV solution supports all types of time-shifted TV variations, such as start over, delay TV and operator- or subscriber-selectable recording.

Using Xport TSTV to perform dynamic ad swapping into a time-shifted stream protects the legal obligations to advertisers and provides a new source of ad revenue.

See TANDBERG Television at the NAB Show in Booth SU5108.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Conference Updates
Discover TV Technology