12.08.2011 12:30 PM
Softel iTV platform helps stream video content to 50 million households

With multiplatform iTV gaining ever momentum in the U.S. and abroad, UK-based Softel (www.softelgroup.com) said that its MediaSphere playout systems are deployed by a wide variety of operators and programmers that are now streaming interactive TV applications to more than 50 million households every week. MediaSphere is an iTV platform that helps developers, creative agencies, operators and programmers create, test and demonstrate interactive apps, then verify them in iTV infrastructures, as well as stream them to viewers' directly.

Among the users of MediaSphere are the BBC, Comcast Entertainment, ESPN, MTV, Shaw Cable, Showtime, Starz, Technicolor, Time Warner Cable and Turner Broadcasting.

The company said that MediaSphere lets developers create and validate their apps with a headend simulation environment that drives real STBs. It also facilitates the demonstration of new applications and allows creative agencies to test their products in focus groups where participants can use remote controllers.

MediaSphere provides the tools for verifying that applications correctly interact with the various elements of the interactive infrastructure before deployment. When verification is complete, operators and programmers can use MediaSphere to deploy apps, streaming interactivity over multiple platforms and across a complete variety of middleware software modules, simplifying workflow and increasing viewers' reach.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology