11.13.2007 08:58 AM
80 percent of telecom carriers will fail to transform themselves into content enablers, says Gartner

A Gartner analyst painted a rather gloomy picture of the prospects for traditional telecom carriers as content enablers Nov. 6 at the Gartner Symposium/ITxpo in Cannes, France.

In an effort to compete with non-traditional telecom players, such as Apple, Google and Nokia, telecom companies will attempt to transform themselves primarily by exploiting content, but more than 80 percent will fail, according to Gartner.

Those that succeed will find ways to offer “a consumer-centric experience,” by means such as interactive TV that allows users to chat online while watching TV shows, said Martin Gutberlet, research vice president.

To remain competitive, the 20 percent of traditional telecoms that succeed will have to embrace “three new attributes,” he said. Those include earning the trust of customers so “they are willing to grant you access to their personal life; usability that gives control back to customers; and creating an exciting customer experience,” said Gutberlet.

According to Gartner, three business models are emerging that will help carriers remain competitive through 2012. They include content innovators that produce and own their own content, aggregators that source and package the content of others and bit pipe carriers, which build their business on connectivity as a utility.

For more information, visit: www.gartner.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

 
Featured Articles
Discover TV Technology