Philip Hunter /
05.09.2011 12:29 PM
Pay-OTT platform vendor Tvinci reaches out to cable operators in Europe

Cable operators need to embrace over-the-top (OTT) services to combat the very cord cutting that OTT threatens to foster, and then they will be able to generate new revenues by increasing the time customers spend consuming their services. This argument was advanced, not surprisingly, by Israeli OTT platform vendor Tvinci at last week’s ANGA Cable exhibition in Cologne, Germany.

The key point is that like it or not, consumers are spending an increasing amount of time consuming content online, and operators should attempt to keep as much as this viewing as possible within their subscription services rather than allowing it to be taken by emerging OTT providers. They can do this by exploiting their existing customer relationships and, above all, the content that they have, which is often more comprehensive than is available from new OTT providers and more likely to include premium material.

To do this, cable operators must make their services available via OTT, but they then face the question of how best to achieve this without compromising quality. Although adaptive streaming techniques are improving quality over the Internet, OTT services are still ultimately constrained by the bandwidth available, and there is a limit to how much any technology can do to cope with highly variable bit rates. Ultimately, therefore, cable operators will be dependent on partnerships with existing telcos or other providers of broadband infrastructure to provide high-quality HDTV services, and that will be an increasing priority for many over the next few years.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology