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09.23.2008
Originally featured on BroadcastEngineering.com
New report sheds light on IPTV applications that build customer loyalty

Mind Commerce and KCM Media Group have released a new report that provides a roadmap for establishing the types of IPTV applications that can enhance customer loyalty among triple-play customers.

The report, “IPTV Applications - Enhanced Television Applications as a Battleground for Customer Loyalty,” provides a categorization of application types and their potential for IPTV providers and their competitors.

Authors Ken Kalinoski and Kim Johnson are consultants with experience managing technology and video service deployments in real-world situations. This combined experience provides a clear perspective regarding the role that the technology can play in supporting customer satisfaction objectives of service providers and technology providers.

For more information, visit http://www.MindCommerce.com/Publications/IPTV_Applications.php



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