07.22.2008 08:00 AM
Originally featured on BroadcastEngineering.com
Neptuny to introduce ContentWise 2.0 at IBC2008

Neptuny will launch the ContentWise 2.0 content recommendation engine for IPTV, interactive cable TV and Web TV at IBC 2008 Sept. 12-16 in Amsterdam.

To enable operators to satisfy increasingly complex customer requests and increase customer use of the provided services, Neptuny developed ContentWise, a content recommendation engine that allows operators to provide users with content tailored to their individual preferences based on user ratings and content metadata.

The system also provides opportunities for up-selling and cross-selling. For example, ContentWise can recommend soundtracks and ringtones to a VOD view or propose the sequel of a movie available in a VOD catalog for people who have just watched a movie on live TV.

ContentWise uses two mechanisms to provide recommendations. Collaborative Filtering relies on all users’ ratings and experiences to recommend content chosen by users having similar tastes. Content-Based Filtering uses content metadata, such as movie actor or director names, to make recommendations based on identified user preferences.

See Neptuny at IBC Stand IP2221 or visit www.neptuny.com.

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