Neptuny launches content recommendation system for IPTV at IBC2007

August 22, 2007

Neptuny is launching its ContentWise system at IBC2007. The predictive content recommendation system for IPTV operators will help viewers select the right content suited to their tastes and requirements. ContentWise generates recommendations for media content tailored to individuals’ preferences based on user ratings and content metadata.

ContentWise collects information from two different sources to provide recommendations. First, the system takes information from all users and recommends programming based on ratings from other users who have similar tastes. Secondly, it uses content-based filtering, based on the content metadata. This is then put through a proprietary algorithm to come up with weighted recommendations for that user based on his or her preferences.

ContentWise will make recommendations for normal programming and VOD content, as well as suggestions for targeted advertising. The system then provides the user with a personalized view.

See Neptuny at IBC2007 in Stands 3.200 and IP251, or visit

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