01.22.2008 08:08 AM
NATAS recognizes broadband, personal TV technical achievement

The National Academy of Television Arts and Sciences (NATAS) recognized several companies for Science, Engineering & Technology for Broadband & Personal Television during its 59th Annual Technology & Engineering Emmy Awards Jan. 8 at the 2008 International Consumer Electronics Show (CES) in Las Vegas.

Winners included:

  • For Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers): The L Word in Second Life, Showtime Networks/Electric Sheep Company;
  • For Outstanding Achievement in Advanced Media Technology for Best Use for Creation and Distribution of Interactive Commercial Advertising Delivered Through Multi-Channel Broadband Devices (Digital Set Top Boxes): Axe Boost Your E.S.P. Interactive Channel Experience, Brightline iTV/Unilever;
  • Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use (Two Screen Environment TV /PC or TV / Mobile Device): March Madness on Demand, CBSSoprts.com/CBS Sports;
  • For Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms: MTV’s Virtual Laguna Beach, MTV Networks;
  • For Outstanding Achievement in Advanced Media Technology for Best Use of Personal Media Display and Presentation Technology (PSP, Cell Phone, Personal Media Player, Mobile Devices): Bravo To Go, Bravo;
  • For Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Active “lean-forward” Viewing (PC): MLB Mosaic, Ensequence/MLB.TV; and
  • For Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Passive “lean-backward” Viewing (TV) are: Switched Digital Video: Revolutionizing TV, Time Warner Cable/BigBand Networks.


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