At NAB2007, Microsoft unveiled Microsoft Silverlight, a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications (RIAs) for the Web.
Previously called Windows Presentation Foundation Everywhere (WPF/E), Microsoft Silverlight integrates with existing Web technologies and assets. Delivered to end users through a seamless, fast installation, Silverlight offers consistent experiences to both Macintosh and Windows users on a variety of browsers, including Internet Explorer, Firefox and Safari.
Silverlight uses Windows Media Video (WMV), Microsoft's implementation of the SMPTE VC-1 video standard, and adds support for interactive video experiences that scale from full-screen HD to mobile scenarios.
At the discretion of content providers, Silverlight will also deliver digital rights management support built on the recently announced Microsoft PlayReady content access technology.
Early supporters of the new platform include Akamai Technologies, Brightcove, Eyeblaster, Limelight Networks, the MLB and Netflix.
For more information, visit www.microsoft.com.