12.09.2008 10:08 AM
Marketing is key to IPTV subscriber growth in economic downturn, says analyst

Telco TV operators are sure to face their share of economic challenges in 2009 due to the ongoing economic unraveling. However, things might not be as bad for the IPTV industry as they could be for economy in general.

In fact, there are a few bright spots on the horizon, says Infonetics Research directing analyst Jeff Heynen. Heynen, who authored the research company’s second quarter assessment of the IPTV and switched digital video equipment markets and is nearing completion of the company’s Q3 report, says history shows the general public does not forsake entertainment spending in an economic downturn.

For some operators, he adds, the current economic decline could present an opportunity to win additional customers away from satellite and cable competitors if the price is right.

This week’s Sound Off is presented as an audio podcast.

For more information, visit www.infonetics.com.

Tell Us What You Think!
IPTVU invites response from our readers. Please submit your comments to editor@broadcastengineering.com. We'll follow up with your comments in an upcoming issue.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
Sue Sillitoe, White Noise PR /   Monday 05:38 AM
DPA Microphones Takes On A Downpour at the 2015 BRIT Awards

 
Featured Articles
Product News
Discover TV Technology