12.14.2006 08:00 AM
KPN toasts new in-store alcoholic beverage network

Kyle Private Networks (KPN) has unveiled DrinksTV, an in-store TV network that provides programming for the beer, wine and spirits retailer, advertiser and consumer throughout 600 retail stores nationwide.

DrinksTV programming includes short segments featuring wine pairing, the latest drink trends, party tips and trivia, as well as exclusive DrinksTV "Pour It On" infotainment segments. Programming is updated weekly and reaches more than 33 million consumers on an annual basis.

KPN expects to extend the network to more than 1000 stores by the end of 2007. DrinksTV will use Real Digital Media’s NEOCAST digital signage solution to manage point-of-purchase programming and advertising.

For more information, visit www.realdigitalmedia.com/products.cfm.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Discover TV Technology