Keynote highlights ways to create the ultimate user experience
January 20, 2009
In a keynote shared by CEA President Gary Shapiro — which featured the debut of Yoostar, a video platform that lets users put their own faces and words into classic movie clips — Sir Howard Stringer told his audience,"… we need to provide consumers with a user experience that is so compelling and so clearly life-enhancing, that our products and services become ‘must-haves’ at affordable prices."
While admitting that it won't be easy, Stringer offered what he calls his "seven imperatives for creating the ultimate user experience … in our networked age."
Embrace the fusion of industries. “The lines between CE, IT and entertainment have been blurring for some time … today’s devices must be created to interact seamlessly.” Adopt a service-enhanced philosophy. “Consumers now assess the value of our products based on the quality of the experience with network-based services and content … from the initial design of products to the marketing of the user experience at the retail level.” Products must be multifunctional, “…so that consumers can access, manage and organize many different types and sources of content. How do we make all of this easy for the consumer?” Support open technologies. “Open technologies are winning the game. Closed systems are being disintermediated. Consumers expect choice — they expect services to work with any device.” Advance the shared experience. “Social networks, game networks, virtual worlds have exploded in a way that drives what people watch, buy and recommend and share with others. Devices must enable these shared experiences.” Create new value chains. “A new technology that offers an overwhelmingly better user experience can create a new value chain. The purchase of an HD television leads to the purchase of a Blu-ray player, a new sound system, an HD camcorder, digital cameras and more HD movies and video games.” Go green. “Consumers are now beginning to associate terms like recycling and energy efficiency with consumer electronics products. Consumers want big screens and big sounds, but a small carbon footprint.”
"Embracing the ‘CES Seven’ means bringing together the best of hardware, software, network services and entertainment to improve the user experience," Stringer said. "In fact, we set a goal that by 2011, 90 percent of our product categories will connect wirelessly to the Internet — and to each other."
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