IPTV video revenue to reach $26 billion worldwide by 2011, says report
July 24, 2007
Telcos are looking to IPTV to augment their declining voice communications revenue, causing the market for IPTV video services to rise by a factor of nearly 34 from 2006 to 2011, according to a forecaset from market research firm iSuppli.
According to a new iSuppli report, “IPTV Content & Services 2007: Telecom Companies Turn up the Heat,” the market for IPTV video services will rise to $26.3 billion in 2011, up from $779.2 million in 2006. This figure does not include advertising and value-added TV services.
Telcos view IPTV as an opportunity to recapture the revenue generated by many of the Internet-based services that have bypassed them by traveling through their broadband pipes.
However, IPTV will deliver significantly more than just video services, offering access to digital music, on-demand gaming, data services, home security and other items. These value-added offerings will boost global IPTV video revenue stream by more than $1 billion by 2010.
While this represents huge growth, IPTV still will have significant room for expansion in the years following 2011.
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