Originally featured on BroadcastEngineering.com
IPTV video revenue to reach $26 billion worldwide by 2011, says report
Telcos are looking to IPTV to augment their declining voice communications revenue, causing the market for IPTV video services to rise by a factor of nearly 34 from 2006 to 2011, according to a forecaset from market research firm iSuppli.
According to a new iSuppli report, “IPTV Content & Services 2007: Telecom Companies Turn up the Heat,” the market for IPTV video services will rise to $26.3 billion in 2011, up from $779.2 million in 2006. This figure does not include advertising and value-added TV services.
Telcos view IPTV as an opportunity to recapture the revenue generated by many of the Internet-based services that have bypassed them by traveling through their broadband pipes.
However, IPTV will deliver significantly more than just video services, offering access to digital music, on-demand gaming, data services, home security and other items. These value-added offerings will boost global IPTV video revenue stream by more than $1 billion by 2010.
While this represents huge growth, IPTV still will have significant room for expansion in the years following 2011.
For more information, please visit: www.isuppli.com.