Originally featured on BroadcastEngineering.com
IPTV industry searches for unique identity, says ABI Research

It’s time for the “adolescent” IPTV industry to create its own identity so it can continue to grow and prosper, according to a new ABI Research report.

IPTV operators must now leverage their unique platform characteristics to differentiate their offering from other multichannel video program providers, like cable and satellite, to redefine the experience of television, said ABI Research senior analyst Cesar Bachelet.

According to Bachelet, there are several approaches, including:

  • Focusing on integration of Web content (text or video) with traditional broadcast content. New technologies offer the ability to pull real-time feeds from the Web and combine them with broadcast video content.
  • Offering subscribers the ability to access the EPG and DVR functionality through any Internet-connected device.
  • Taking advantage of targeted advertising. Relying on IPTV’s interactivity and personalization allow much more effective ad strategies than conventional broadcast.

The report, “Global IPTV Markets,” examines where IPTV operators stand today and the steps being taken to emerge from this adolescent stage of development.

For more information, visit: www.abiresearch.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google

Featured Articles
Discover TV Technology