IPTV deployment to drive pay TV growth in Western Europe
May 13, 2008
Pay-TV service subscriptions will enjoy modest growth in Western Europe due largely to the increasing deployment of IPTV services, according to telecom, IT and media consulting firm Analysys Mason.
According to a new Analysys Mason report, “Pay TV in Western Europe: market sizings and forecasts 2005–2013,” the number of households subscribing to pay-TV services will increase at a compound annual growth rate (CAGR) of 3.2 percent from 90.6 million in 2007 to 109.2 million by the end of 2013.
According to the report:
spending on pay-TV subscriptions, including expenditure on pay-per-view and video-on-demand services, will grow at a CAGR of 4.5 percent from $33.4 billion in 2007 to $43.5 billion by 2013; IPTV will increase its share of the Western European pay-TV households from 6 percent to 15 percent between 2007 and 2013. However, it will account for only 8 percent of pay-TV spend in Western Europe in 2013. CATV will continue to be the most popular pay-TV platform, accounting for 48 percent of Western European pay-TV households in 2013. However, this figure represents a notable decline in market share, down from 58 percent at the end of 2007; and DTH satellite will make up 29 percent of Western European pay-TV subscriptions in 2013, but will account for 54 percent of pay-TV spending, compared with 28 percent and 52 percent, respectively, in 2007.
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