12.12.2006 08:00 AM
IMAKE releases targeted advertising for video in OpenVision 4.2

IMAKE Software & Services has unveiled OpenVision version 4.2, its newest generation of products for VOD and IPTV with its targeted advertising solution, Ad Exchange.

IMAKE’s Ad Exchange technology has been rigorously tested through the daily targeting of more than 200 million banner advertisements. IMAKE’s latest release makes the product available for open systems cable, telco and content providers as an on-demand and IPTV video ad insertion solution with switched digital video ad insertion to be added in 2007.

Ad Exchange operates within the current environments by inserting and appending ads onto content prior to distribution or by loading onto the video servers and dynamically targeting ads at playback based on each session's parameters. In both cases, ads can be targeted based on content characteristics, rotation by dates and location.

For more information, visit www.imake.com/openvision.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Manor Marketing /   Tuesday 08:24 AM
aQ Broadcast Introduces New aVS Version 4 Firmware
Manor Marketing /   Tuesday 08:32 AM
aQ Broadcast Features aQ Production Suite at IBC 2014
Sue Sillitoe, White Noise PR /   Monday 10:45 AM
100 Free DPA Microphones – How Do You Wear Yours?

 
Featured Articles
Discover TV Technology