04.14.2009 09:29 AM
Originally featured on BroadcastEngineering.com
IMAKE expands on-demand ad system with targeted linear ad support

IMAKE has added support for linear broadcast TV ad insertion to its OpenVision Ad Exchange.

Working with Adtec Digital and ad splicing technologies, IMAKE has created a centralized way to manage, target and execute ad campaigns across multiple linear and on-demand networks.

Service providers can simplify their operations and maximize their revenue by deploying a single targeted advertising solution for linear and on-demand content within the cable, IPTV or satellite markets. Advertisers and ad agencies can target and reach their audiences with higher precision and near real-time feedback.

IMAKE’s OpenVision Ad Exchange uses open standards from SCTE to integrate with existing linear ad insertion equipment, asset management solutions and subscriber profiling solutions.

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