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03.17.2009
Originally featured on BroadcastEngineering.com
Harris to showcase complete product range for ATSC Mobile DTV at NAB2009

At the 2009 NAB Show, Harris will demonstrate how it puts its new and existing solutions together to support the deployment of advanced media workflows for traditional and mobile TV transmission, online content delivery and digital signage networks. Its multiplatform delivery solutions are designed to provide broadcasters seeking new revenue streams with simple transitions into emerging business models.

Based on the company's content management, networking, encoding and transmission platforms, Harris will demonstrate its multiplatform transmission solution integrating its new Maxiva DTV transmitters with its MPH platform. Maxiva transmitters comprise a range of compact liquid- and air-cooled UHF transmitters. The MPH platform can be installed inside Maxiva and other Harris DTV transmitters for delivering DTV, HDTV and mobile DTV services together in the same slice of bandwidth.

Harris' Dynacast helps broadcasters increase online revenue and customer loyalty with integrated broadcast and Web campaigns by providing a two-screen, interactive TV viewing experience. The Dynacast platform lets broadcasters synchronize Web content with live and prerecorded programming. Connecting the broadcaster's channel and brand to the Internet creates a new way to generate revenue through crosspromotion of on-air and online media.

This year, Harris is going beyond product introductions. Revolving live presenters in its Harris Theater will offer tips and demos on how to drive new content management schemes, improve overall operations and how to speed live content to air.

A team of workflow technology experts will be present to discuss solutions to broadcasters' real-world business challenges, such as how to compete with Web-enabled and other nonlinear content providers, technology for reaching mobile viewers and cost-effective transitions from traditional TV transmission to SD, HD and mobile.

The Harris booth will also feature a master control center to show how an interoperable Harris solution lets broadcasters reduce operating costs per channel, stem advertising revenue losses from technical failures and promote rich image branding and viewer loyalty.

See Harris at NAB Booth N2502.



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