09.23.2008 08:00 AM
Half of younger Europeans regularly watch TV, movies online, says researcher

New research from Strategy Analytics reveals that younger Europeans are leading the way in adoption of Web TV services.

Released at IBC2008 in Amsterdam last week, the research shows that about half of the 2500 broadband users surveyed under age 25 from five European nations regularly stream TV shows or movies from broadcaster Web sites.

According to Martin Olausson, director of Strategy Analytics’ digital media research, the findings suggest broadcasters have succeeded in reaching out to demographics that have been drifting away from traditional television. However, younger broadband users in Europe are “ready to move on to alternative sources of online entertainment” when available, he said. So, broadcasters have no room for complacency.

For more information, visit www.strategyanalytics.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Research & Standards
Discover TV Technology