09.23.2008 08:00 AM
Originally featured on BroadcastEngineering.com
Half of younger Europeans regularly watch TV, movies online, says researcher

New research from Strategy Analytics reveals that younger Europeans are leading the way in adoption of Web TV services.

Released at IBC2008 in Amsterdam last week, the research shows that about half of the 2500 broadband users surveyed under age 25 from five European nations regularly stream TV shows or movies from broadcaster Web sites.

According to Martin Olausson, director of Strategy Analytics’ digital media research, the findings suggest broadcasters have succeeded in reaching out to demographics that have been drifting away from traditional television. However, younger broadband users in Europe are “ready to move on to alternative sources of online entertainment” when available, he said. So, broadcasters have no room for complacency.

For more information, visit www.strategyanalytics.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology