Originally featured on BroadcastEngineering.com
Consumers want Web-based content on their TVs, says survey
As media and technology companies race to bring more video to the Internet, they are failing to understand that consumers are most interested in watching that content on TV.
According to a new survey from Points North Group and Horowitz Associates, 25 percent of Internet users are interested in watching downloaded TV shows and movies on their PCs, while the 38 percent desiring PC viewability are interested in watching that video content on their TVs.
Interest in watching downloaded content on TV is stronger among 18- to 34-year-olds with 68 percent compared to 45 percent interested in watching content on their PCs.
For more information, visit www.pointsnorthgrouop.com.
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