Consumers aware of, interested in IPTV, says Harris Interactive survey

February 28, 2006

Despite limited availability in the United States, more than 56 percent of all U.S. adults said they have heard of IPTV, and substantial numbers indicate interest in adopting it for use on their TVs and home PCs, according to a new report from Harris Interactive.

“The 2005 Technology Report: Hot Issues Facing the Industry,” a study conducted quarterly by Harris Interactive, found a high level of interest among respondents in the potential to save money with an IPTV subscription when compared to cable or satellite. Findings in the report were derived from an online survey Dec. 2-8, 2005, of 1039 U.S. adults.

The survey revealed high interest in adopting the technology with 12 percent of respondents saying they would sign up and try IPTV immediately if it were available only available for their PCs. Eighteen percent would do so if it were available for their PC and could be sent to a set-top box. Twenty-six percent said they were quite interested in adopting IPTV for use on their TVs, and 19 percent expressed interest in adopting IPTV for use on their computers. Only 4 percent said they would be quite interested in adopting this technology for use on their cell phones.

According to Harris Interactive, the survey results suggest IPTV development could pose a threat to cable and satellite services.

For more information, visit www.harrisinteractive.com.

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