Originally featured on BroadcastEngineering.com
Chyron, Madison Road develop mobile advertising platform
Chyron and Madison Road Entertainment are launching a new ad-supported mobile TV software suite and Web-based OoH (out-of-home) network services platform in 2007.
Under the partnership, the companies will develop and market a series of software application tools that will connect advertisers more efficiently with viewers through various devices and networking protocols including cell phones, OoH networks and the Internet.
The partnership was formed to address the accelerating demand for multiple media content delivery systems as large audiences continue to spend more of their time out of home and connected to portable devices.
For more information, visit www.chytv.com or madisonroad.com.