05.09.2006 12:17 PM
Originally featured on BroadcastEngineering.com
CBS rolls out innertube broadband channel
CBS’ new innertube broadband channel debuted May 4 with a 45-minute Pearl Jam concert from “Live on Letterman,” the premier of “Greek to Chic,” and “Beyond Survivor.”
CBS launched innertube, a new, advertising-supported broadband channel May 4. The channel offers free entertainment programming to Internet users.
The network’s innertube site launched with a lineup of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands.
The formation of innertube creates a new distribution channel for original material and CBS content on the Internet with programming drawn from the resources at the company's entertainment programming divisions.
In the coming months, innertube will also become a distribution outlet for streaming encore episodes from CBS's primetime lineup and for Webcasts of content from the network's library of 2600 titles and 100,000 hours of television programming. It will also become an alternative programming option for series broadcast on the network that didn't reach a mass audience.
Innertube, which can be accessed from the home page of CBS.com, will initially stream three shows daily. One new program will be posted on the channel each day, Monday through Friday, making at least five new offerings on the site throughout the week. Programming will be archived and can be accessed at any time with innertube's browse function.
To view innertube, visit www.cbs.com/innertube.
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